I design and prototype product and service with my experience in both interaction design and front-end development.


Hi, I am Keith Tseng, the tiny man between the Giant Sequoias.

I design and prototype product and service that serves the people and hopefully the environment as well. I am an engineer turned designer. Prior to the design role, I had three years of working experience in front-end development for American Express Publishing Division. I strongly believe design and engineer are tightly weaved together, so I always strive to be a liaison between the teams to collaborate, learn and find ways to improve on the intuitive interaction and user experience.

I enjoy the process of contributing by designing and prototyping the interaction, iterating the flow and refining the interface to solve problems, challenges, and objectives. Product with thoughtful functionality, clarity and simple aesthetic mesmerized me.

Besides all of that, I love camping in nature and snowboarding in the mountains. Learn more about me on Instagram.