Keith Tseng

I design and prototype product and service with my experience in interaction design and front-end development.

kei-sequoia

Hi, I am Keith Tseng, the tiny man between the Giant Sequoias.

I design and prototype product and service that serves the people and hopefully the environment as well. Prior to the transition into the design role, I worked at American Express Publishing Division as a front-end developer. Till today, I utilize code to bring design to life because I strongly believe design and engineer tightly weaved together to produce good work. I always strive to be a liaison between the teams to collaborate, learn and find ways to improve on the intuitive interaction and user experience.

In the process of solving challenges and meeting objectives, I enjoy contributing through understanding the user needs, designing and prototyping the interaction, iterating the flow and refining the interface. Design with thoughtful functionality, clarity and simple aesthetic mesmerized me.

Besides all of that, I love camping in the woods and snowboarding in the mountains. Learn more about me on Instagram.