american express publishing

american express publishing

Product develop cross-brand mobile and homepage redesign projects for Travel+Leisure and Food&Wine.

Role
  • Prototype
  • User Testing
  • Lead Web Development
SKILL
  • HTML/CSS/Javascript/JSON
  • A/B Testing
  • Heat Map User Testing
  • Lean & Agile Management
  • BackboneJS
  • Ruby on Rails

The challenge

Prototype with HTML/CSS/Javascript/JSON for A/B testing across various projects and brands. Learn user behaviors through A/B testing and heat map user testing on different modules. Responsible as a liaison between the product development and design team, clarify on user experience wire frame guideline for the UI design team. Lead front-end development from prototype to production.

The Outcome

Travel+Leisure Homepage Redesign project is awarded webby award. Mobile Project is awarded in-house pubby award and was implemented cross-brands for Food&Wine and Travel+Leisure. Execute Food&wine homepage redesign, community integration and FWx to production.

Travel+Leisure Homepage Redesign

Worked on T+L homepage redesign project from concept to production. Prototype a static looks-like and works-like homepage site from scratch with HTML/CSS/JS and curated static JSON content. A/B testing on the legacy homepage and new redesign grid layout prototype. Heat map user testing on individual modules with usertesting.com to understand user behavior. Collaborated with the backend and implemented front-end development on dynamic contents integration from prototype to production.

T+L Grid T+L Module

Cross-Brand Mobile Project

Led front-end development of the cross-brand mobile project throughout the entire process. I am responsible as a liaison between the product development and design team to communicate on the user experience guidelines to work on the UI details. I developed the framework and implemented it for Food&Wine as a guide for other team member to further replicate for Travel+Leisure.

FW Mobile

Food&Wine Community & Homepage Redesign

I worked on front-end development for the Food&Wine community and homepage redesign project with backbone.js that allow users to save and rate the recipe. The community features were integrated into both mobile and desktop versions.

FW Homepage Redesign