amex publishing time inc

Multiple projects across brands such as Food&Wine, Travel+Leisure and FWx.

  • Front-End Web Development
  • Prototype
  • User Experience
  • System and Framework Design

Brief

Worked on cross brand mobile project, food&wine community, food&wine homepage redesign and travel+leisure homepage redesign.

Approach

Involved with stakeholders meeting to understand business and editorial objectives and worked closely with my manager to achieve the UX by delivering inputs on early phase wireframe, developed different fidelity prototypes to conduct user testing and drive decisions, implemented design system framework.

Outcome

Achieved Internal Pubby Award for leading mobile project. Webby award for TL homepage redesign.

Mobile Process

Food&Wine Mobile Project

Travel+Lesiure Mobile Project

Cross-Brand Mobile Project

Lead Mobile Front-End Web Development and involved closely with my manager, David DeParolesa, in defining the user experience and understanding the business and editorial objectives from stakeholders. Implemented the design system framework.

F&W Community

F&W homepage redesign

Food&Wine

Worked on UI and front-end development of Food&Wine community, allowing users to save recipe, cocktail and etc for inspirations and further integrated the feature into the mobile project. Responsible as a liaison to collaborate with the visual designers from editorial team to re-design and implement the UI modules for Food&Wine homepage.

T+L Homepage Redesign Process

T+L Early Prototype Code Sample

T+L Module System

Travel+Leisure

Responsible for the front-end web development based on the wireframes provided by my manager. First iteration, I prototyped the column structure, slideshow feature and static JSON data for proof of concept to communicate to stakeholders. Second iteration involves minor front-end change and collaborating with back-end developers to set up the A/B routing to gather the KPI for management stakeholders. Finally, I assisted the back-end developers with the JSON data format to hook-up the existing editorial content.