Redesign, mobile and community projects across brands such as Food&Wine, Travel+Leisure and FWx.

Lead front-end redesign and mobile projects across brands. Act as a liaison between development and design team. Work closely with stakeholders and manager to meet business and editorial objectives by delivering early phase wireframe, developing various fidelity of prototypes, and implementing the mobile framework. Other contributions towards F&W Community, CMS migration, FWx, and campaign microsite. American Express Publishing is acquired by Time Inc. Achieve 2013 Webby Award and internal Pubby Award.

  • Tools - BackboneJS. Html. SCSS.
  • Role - Front-End Web Development. UX/Prototype.

Mobile Process

Food&Wine Mobile Project

Travel+Lesiure Mobile Project

Cross-Brand Mobile Project

Worked on the fundamental user experience flow for the mobile project. Collaborated with Visual UI Designers to design the mobile components and responsible to lead the mobile project by implementing the front-end framework for F&W.

F&W Community

F&W homepage redesign

Food&Wine Community

Worked on UI/Front-End development of community feature allowing users to save recipe, cocktail and etc for inspirations and further integrated the feature into the mobile project. Act as a liaison to collaborate with the visual designers from editorial team to re-design and implement the modules for Food&Wine Homepage Redesign.

T+L Homepage Redesign Process

T+L Early Prototype Code Sample

T+L Module System


Responsible for the front-end web development based on the wireframes provided by my manager. First iteration, I prototyped the column structure, slideshow feature and static JSON data for proof of concept to communicate to stakeholders. Second iteration involves minor front-end change and collaborating with back-end developers to set up the A/B testing. Finally, work with back-end developers to hook-up the existing editorial content.