• 09.2015 - 12.2015
  • Experience Design
  • Service Business Design
  • Visual Design Revised
  • Early Stage User Research - Uijun Park
  • Early Stage Visual Design - Min Lee
  • Experience Journey
  • User Flow
  • Wireframe
  • Visual System
  • Sketch/Principle

The challenge

UX Proposal

We proceeded with user research to deeply understand the user needs and insights to redefine the user experience for the service. The design objective is to make the food decision process more meaningful and easier from their friend’s recommendation, instead of being overwhelmed by restaurants menus and ratings. The service will generate dishes within the delivery time range based on what the user feels like that day.

User Persona

Fig. User Persona

User Experience Journey

Fig. User Experience Journey - Understand the pain points and discover opportunities by examining all touch points of the entire system.

Service Blueprint

Fig. Service Blueprint

User Flow

Fig. User Flow

Saffron Logo

Fig. Saffron logo

Saffron Logo

Fig. Saffron logo System

User Research Breakdown

Fig. User Research Result Breakdown Process

User Experience Design Process

Fig. User Experience Breakdown Process

User Flow

Fig. User Flow - Visual UI by Min Lee.

Principle Prototype

Fig. Principle Prototype demonstrates the user flow.