- 09.2015 - 12.2015
- Experience Design
- Service Business Design
- Visual Design Revised
- Early Stage User Research - Uijun Park
- Early Stage Visual Design - Min Lee
- Experience Journey
- User Flow
- Visual System
Research and design a new user experience and perspective for the food ordering service company. Saffron is food ordering service that discovers food recommended by friends taste-alike and connect with them. This is a service user experience proposal for GrubHub/Seamless. In early 2018, the proposal has been picked up to be launch as a startup as mobile native application.
We proceeded with user research to deeply understand the user needs and insights to redefine the user experience for the service. The design objective is to make the food decision process more meaningful and easier from their friend’s recommendation, instead of being overwhelmed by restaurants menus and ratings. The service will generate dishes within the delivery time range based on what the user feels like that day.
Fig. User Persona
Fig. User Experience Journey - Understand the pain points and discover opportunities by examining all touch points of the entire system.
Fig. Service Blueprint
Fig. User Flow
Fig. Saffron logo
Fig. Saffron logo System
Fig. User Research Result Breakdown Process
Fig. User Experience Breakdown Process
Fig. User Flow - Visual UI by Min Lee.
Fig. Principle Prototype demonstrates the user flow.