Improving the food ordering service for individuals to discover food socially recommended by friends taste-alike.
- User Experience Design
- Strategic Design
- User Research
- User Experience Mapping
- User Flow
The objective is to propose a new service for GrubHub/Seamless that improve the user experience of food ordering and delivery.
Saffron is a new service proposed to discover food socially recommended by friends taste-alike. Allowing the user to make decisions easily and explore new food within a short time.