Homepage redesign, mobile and community projects across brands such as Food&Wine and Travel+Leisure.

Lead redesign and mobile projects across brands. Act as a liaison between front-end development and design team. Work closely with stakeholders and manager to meet editorial and business objectives by delivering early phase wireframe, developing various fidelity of prototypes, and implementing the mobile framework. Other contributions towards F&W Community, CMS migration, FWx, and campaign microsite. American Express Publishing is acquired by Time Inc. Achieve 2013 Webby Award and internal Pubby Award.

  • Role - Front-End Development. Prototype. UX.
  • Tool - HTML/SCSS. BackboneJS.

Cross-Brand Mobile Project

Worked on the foundation for the mobile project. Collaborated with Visual UI Designers to design the mobile components and responsible to lead the front-end development for the mobile project.

Mobile Foundation

Food&Wine Mobile

Travel+Lesiure Mobile

Food&Wine Community

Worked on minor UI component for the community feature allowing users to rate and save recipe, cocktail and etc. Further integrated the feature with mobile project. Collaborated with the visual designers from editorial team on Food&Wine Homepage Redesign.

F&W Community

F&W Homepage Redesign


Rapid prototyped the column layout, slideshow feature and static JSON data based on the wireframes to communicate with the stakeholders in the first iteration. Second iteration involves minor front-end changes and collaborate with back-end developers to set up the A/B testing and hook-up the existing editorial content.

T+L Homepage Redesign

T+L Module