The challenge is to be part of and help with zero waste movement to resolve the plastic crisis. Today, due to convenience, goods are packaged and most of the time it is plastic. Since China had stopped to accept the recycle material that USA produces and so we have to deal with it internally. Unfortunately we are facing a problem since only around 30% of recyclable are actually being recycled due to the high consumption. So the goal is to focus on reuse and improve the experience of refilling.